Works inside Claude, ChatGPT and your AI tools

From idea to a live lead magnet in seconds.

Ask for a name and email. We find out who they are, check the fit and follow up.

Describe your offer or paste a post. In seconds, get a live calculator, quiz or assessment that gives people a reason to share their email.

Get started for free Watch it built in Claude

No credit card. Connect once, then build in your AI tool.

Free to start Built in Claude, ChatGPT, Claude Code or Codex Leads delivered to HubSpot, Slack, Google Sheets and more

One prompt. One yes. Live.

Claude · MCPForm.io Connected

Turn this post into a lead magnet and send the leads to my HubSpot and Slack.

"Most agencies lose margin in three places: scope creep, slow invoicing and unbilled revisions. Here is how to spot each one..."

Using MCPForm.io ✓ draft created

Here is a draft: Agency Profit Leak Calculator. Five questions, a score out of 100 and three things to fix first. Leads go to HubSpot and your #leads channel. Want to see it or publish it?

Draft · not live

Agency Profit Leak Calculator

5 questions · score out of 100 · name and email only

How many active clients do you have?
How often does scope grow after sign-off?
How many days from work done to invoice sent?

Publish it.

Approval recorded ✓ published

Live at yourname.mcpforms.io/profit-leak. Here is a line for your post and a tracked link so you know which post brought each lead.
yourname.mcpforms.io/profit-leak

Message Claude…

How it works

Post. Capture. Know. Follow up.

Nothing goes live until you say yes. Every approval is recorded.

Post

Inside Claude, ChatGPT or your AI tool, describe your offer or paste a post. Get a live calculator, quiz or assessment in seconds. Put its link in your post, ad, email or anywhere else.

Capture

The visitor gets a useful answer, score, plan or resource. They share only their name and email. That lead is now yours. Not the platform's.

Know

MCPForm.io fills in the rest: their company, job, website and LinkedIn. It checks whether they fit your offer and tells you why, with a score and the reasons.

Follow up

The lead lands in your CRM, email list, Google Sheet or Slack. The right email sequence keeps the conversation going until they are ready to talk.

Give people something useful. Earn the right to keep talking.

Examples

Something useful for them. A real lead for you.

Profit leak calculator

For agencies and consultants who sell on margin.

They getA score out of 100 and the three leaks costing them most.

You getTheir numbers, their biggest leak and a fit score against your offer.

AI readiness score

For anyone selling AI services to businesses.

They getA readiness level and the first step to take.

You getTheir team size, their tools, where they are stuck and whether they fit.

Project cost estimate

For studios, builders and anyone quoting work.

They getA price range and what moves it up or down.

You getScope, budget and timeline before the first call.

Sales process assessment

For fractional sales leaders and GTM consultants.

They getA maturity stage and what the next stage needs.

You getTheir pipeline shape, their gaps and a ready-made first conversation.

Every lead magnet has a result page that is useful on its own. A free download can be the result too.

What you receive

A name and an email in. A real lead out.

Every lead arrives as one packet, in the tools you already use.

Their result. The score, estimate or answer they saw.
Their answers, in plain words.
Who they are. Company, job, website and LinkedIn, filled in for you.
The fit, with a score and the reasons. Scored by your rules, never a black box.
Where they came from. The post, ad or link that brought them in.
The next step. Book a call, send the case study, add to a sequence or leave for now.

Lead packet · Agency Profit Leak Calculator New lead

Result: 62 out of 100. Biggest leak: unbilled revisions.
Who: Operations lead, 14-person design agency, London
Fit: Strongsells on margin, 10 to 50 staff, UK
From: LinkedIn post, 9 October
Next step: Book a call

Sent to HubSpotPosted in #leadsRow added in Sheets

Delivered to your CRM, Slack, Google Sheet or inbox, with a record that it arrived.

Works with your tools

No new CRM. Nothing to move.

Your CRM stays your CRM. MCPForm.io sends every lead where your team already works and tells you it got there.

HubSpotSlackGoogle SheetsEmail WebhooksZapierand more

Send one form to a sheet and another to your CRM. Each form chooses where its leads go.

Built for your AI tools

The lead magnet builder that lives in your AI tools.

You do not open a new editor. You talk to the tool you already use. Build, change and publish lead magnets from Claude, ChatGPT, Claude Code, Codex or an n8n agent, in plain language.

Connect once. Add MCPForm.io to your AI tool in one step.
Say it in your words. "Build a readiness score for this offer and send leads to my sheet."
You approve, it publishes. Nothing goes live until you say yes.

MCPForm.io is built on MCP, the open standard that lets AI tools use other software. That is all the name means. You do not need to know anything more about it.

Sign up at app.mcpform.io and open Claude.
Go to Settings, then Connectors, then "Add custom connector".
Paste https://mcp.mcpform.io and sign in with your MCPForm.io login.
Start a chat: "Turn this post into a lead magnet."

Claude asks before anything goes live. Say yes and it is published.

Sign up at app.mcpform.io and open ChatGPT.
Go to Settings, then Connectors, and add a new connector.
Paste https://mcp.mcpform.io and sign in with your MCPForm.io login.
Start a chat: "Build a readiness score for this offer."

ChatGPT asks before anything goes live. Say yes and it is published.

Sign up at app.mcpform.io.
In your terminal, run claude mcp add --transport http mcpform https://mcp.mcpform.io
Open Claude Code and sign in when asked.
Ask: "Make a project cost estimate form and send leads to my Google Sheet."

Claude Code asks before anything goes live. Say yes and it is published.

Sign up at app.mcpform.io.
In your terminal, run codex mcp add mcpform --url https://mcp.mcpform.io
Open Codex and sign in when asked.
Ask: "Turn my latest post into a quiz and send leads to Slack."

Codex asks before anything goes live. Say yes and it is published.

Sign up at app.mcpform.io.
In your n8n workflow, add an MCP Client Tool to your AI Agent node.
Set the endpoint to https://mcp.mcpform.io and connect with your MCPForm.io login.
Give the agent its brief. It builds the draft and waits for your yes.

Your agent can draft. Only a person can publish.

Own your list

Turn what you know into leads you own.

Followers belong to the platform. A list belongs to you. Every useful result adds a person who gave you their email on purpose, and the right email sequence keeps the conversation going until they are ready to talk.

Only people who opted in are ever emailed. Every email has a one-click unsubscribe. If someone asks to stop, they stop, whatever your CRM says.

For agencies

One workspace per client. Managed from one place.

Every client gets their own workspace, with their own forms, leads and connections. Nothing mixes. Build a tailored lead magnet for each client campaign from the same AI tool, and hand the whole workspace over cleanly if a client ever leaves.

Every form you need

Lead magnets first. Every form after.

The same capture, fit check and delivery work for every form you run.

Lead capture and enquiry forms
Client onboarding flows with file uploads
Feedback surveys
Review requests

Pricing

Start free. Pay when it is working.

Free to start

Build and publish real lead magnets on the Free plan. Paid plans add more submissions, more connections, your team and more. No credit card to start.

Get started for free

Questions

Things people ask first.

What is MCP, and do I need to know what it is?

No. It is the open standard that lets AI tools like Claude and ChatGPT use other software. MCPForm.io is built on it, which is why it works inside your AI tool. That is all you need to know.

Do I have to use Claude or ChatGPT?

You build your lead magnets inside your AI tool. Claude, ChatGPT, Claude Code, Codex and n8n agents all work. The MCPForm.io dashboard is where you see your leads and responses.

What does the visitor have to give?

A name and an email. You can ask for more, but you do not have to, and fewer questions means more people finish.

What does "qualified" mean here?

Scored by your rules, with the reasons shown. You can see why every lead got its score and change the rules at any time. Never a black box.

Does it replace my CRM?

No. Your CRM stays the place where your relationships and deals live. MCPForm.io sends leads to it and tells you they arrived.

Can the AI publish something without me?

No. Nothing goes live until you say yes, in your AI tool or in the dashboard, and every approval is recorded.

Can I put a lead magnet on my own website?

Yes. Every lead magnet has its own link and can be embedded on any page.

Is the email follow-up spam?

No. Only people who opted in are ever emailed. Every email has a one-click unsubscribe. If someone asks to stop, they stop, even if your CRM says otherwise.

Is each client's data kept apart?

Yes. Every workspace is separated at the database level. Nothing in one workspace can be seen from another.

What does it cost?

Nothing to start. The Free plan publishes real lead magnets. Paid plans add more as you grow.